Online Marketing Made Simple
A Simple Proven Strategy For Small Businesses to Get Sales Online. Even if Their Business is Offline
With the fast social, economic and technological changes happening, marketing your business online is no longer an option if you want your business to not only survive, but to thrive.
But you have to do it properly.
In this article, I simplify the online marketing strategy being used successfully by thousands of businesses worldwide so that you, as the business owner, can make the right decision for your business.
As a business owner, you have to understand the strategy, not the technical details.
Read this article a few times if you have to. Ask us as many questions as you need, to understand the strategy.
But, please ensure that you understand the strategy.
It's a proven strategy. And it can work for your business.
Online marketing should be easy and it should work.
If you own a business, or want to start a business, the easiest and best marketing plan starts with a Sales Funnel.
It doesn't matter what you sell, a Sales Funnel can help you sell your products or services.
A Sales Funnel is the basic foundation of a good online marketing plan.
Once you have a Sales Funnel, your promotions, advertising, content, social media and other online efforts can then be focused on getting people to your Sales Funnel.
What is a Sales Funnel?
A Sales Funnel is a way to capture and convert leads to customers.
Every business owner must know how a Sales Funnel works.
Whether you create it yourself or have someone else create it for you, this article will ensure that you know the principles of a Sales Funnel, so that you can do the right thing for your business.
About Us
Cricket Fanatics Magazine is an online publisher. We publish on multiple platforms and have been publishing daily for a year and a half.
We have the processes, expertise and infrastructure to publish online.
We are now making all of this available to help small businesses simplify their online marketing with Sales Funnels.
Execution
A successful online marketing strategy relies on one really important aspect: execution.
To implement a Sales Funnel, you need the knowledge, expertise, and infrastructure to build and host your Sales Funnel.
You can either learn how to do this yourself or get help from experts who know how to do this.
Whether you get someone to do it for you, or you want to do it yourself, you must first understand how a Sales Funnel works.
Every business owner must know this before they spend any time, money and effort on online marketing.
Then once you know how it works, you must get your Sales Funnel built.
Execution is key.
Don't waste your money on marketing that doesn't work
If you haven't spent money on online marketing yet, we can save you thousands.
And if you have been wasting money on marketing, we can stop that waste in its tracks.
We, at Cricket Fanatics Magazine, have made it our responsibility as an online publisher to help small business owners simplify their online marketing.
We've adopted the framework from the book, Marketing Made Simple by Donald Miller, as the basis for our solutions.
They've done the research and have proven that logos, colour schemes, branding and beautiful websites all fail if there isn't a Sales Funnel in place.
As a business owner, this article will serve as a high-level blueprint of what you need to do so that you don't waste your money on marketing that doesn't work.
Paying for marketing that doesn't work is wrong
It is wrong for a marketing company to charge you for things that don't give you a return on investment.
It's also wrong for you to waste time, money and effort on methods that don't work. Your time is too valuable for that.
Once you understand how a Sales Funnel works, we will be there to help you get a working Sales funnel quickly and cost-effectively, if you want us to help you.
You don't have to waste time, money and effort trying to figure it out or on marketing companies who don't know how to build Sales Funnels.
We can also help you promote your sales funnel once it's built.
What you will learn in this article will show you what needs to be done, so that you will be able to steer whoever is going to build your sales funnel in the right direction, if you are not going to build it yourself.
Marketing does not have to be complicated.
Do what we've laid out in this article, and you will gain confidence in your marketing, get sales and grow your customer base.
The Sales Funnel's Role
The Sales Funnel should be at the centre of all your marketing efforts as in the diagram above.
The basic Sales funnel takes an age-old direct selling method and implements it online.
There are three steps to get sales online. Even if your business is offline:
- Get Leads
- Make Offers
- Follow Up
If you do this consistently you're gold.
A Sales Funnel automates this process so that you don't waste time, money and effort.
The Structure of a Sales Funnel
The basic Sales Funnel consists of:
- A Web Page
- An Opt-in Form
- A Database
- Email Automation
These components are integrated to form an automated system that gets leads, makes offers and follow up with new and existing leads and customers.
The Value of a Sales Funnel
A Sales Funnel enables you to build a list of leads and customers that you own and can communicate with.
Over time, you can build relationships and make repeated sales.
This list becomes an asset that is very valuable over time.
The best example of this is when Facebook purchased WhatsApp for $19 Billion.
Facebook could easily have built an App like WhatsApp. In fact, its Messenger App was very similar.
But, Facebook wanted WhatsApp's user base.
Today, there are more than a billion people using WhatsApp.
Facebook didn't want somebody else to own this list of users. So they bought the company!
Your business value could also increase if you build a list that you own.
And the value can increase dramatically if you build a good relationship with that list.
Your Web Page
Some businesses have even ditched their websites for a Sales Funnel.
But, you don't have to do that. You can supplement your Website with a Sales Funnel.
The Web Page of a Sales Funnel is designed with a different goal to the Web Page of a Website.
It is designed for one main purpose... to get a lead.
To get a lead, your web page has to tell a prospect who you are, what you do and why they must leave their contact details.
Automation
Once the prospect leaves their contact details, they go onto your database and are taken through your automated sales process.
They are also sent automated messages to follow up with them to get them to take action and to buy your products or sign up for your services.
This automation saves you time, money and effort.
All you have to do is send people to your web page and let the Sales Funnel do its work.
It's that simple!
Example of a Sales Funnel
This is what a basic Sales Funnel looks like.
It's a fully automated system that gets leads, makes offers and follows up.
It saves you time, money and effort.
And it can help you affordably scale your marketing.
Simply drive all your promotional efforts to your Sales funnel. And let the funnel do the work.
It's online marketing made simple!
Next Steps
Now you can try to figure out how to do all of this on your own.
Or you can let us help you.
We simplify online marketing for small businesses so that you don't have to worry about the complexities.
We have the knowledge, process, infrastructure and tools to design, build and host your sales funnel.
We also have everything you need to promote your sales funnel.
If you are ready to market your business, your products, or services online, then click on the button below to go to the next page for more details...