Join Our Business Corner

We’re going to take you on a journey by looking at marketing through a new lens to help you stand out and matter to a cricket audience.

Modern Digital Marketing for cricket-related businesses is the foundation of everything we do in our Business Corner.

In a world of distractions, where everybody with a cellphone can put content into the world, and millions are hoping to go viral, we will focus on helping and delighting a cricket audience in South Africa.

While others are wasting money, time and effort to reach as many people as possible, even if they are not interested, we are going to target a cricket audience so that you have the best chance of success.

You will either resonate with what we have to say or leave as soon as you can.

But there is a big payoff if you get this right.

Marketing in the Ordinary World

Everybody is clamouring to get the most views, likes and followers, to brag about these vanity metrics.

But most don’t have a solid business model behind those metrics.

You have a real business, serving real people.

So you don’t need millions of them to thrive.

Actually, having a big audience that’s not your target market will harm your business.

Marketing in Our New World

You focus on delighting and serving a cricket audience.

The result is a strong brand with the people who matter.

You do this by attracting five-star prospects and rejecting everyone else.

This ensures that your marketing is effective and affordable so that you can thrive.

Systems Thinking

Your business is a system whose purpose is to create and retain customers (Peter Drucker)

But, we have a loftier goal.

We want to help you create long-term, happy customers.

So this is what we will optimise for.

This is a subjective view and each business will have its own view of what this means.

But, with this objective, we can measure how many long-term, happy customers we are producing (output) and at what rate we are producing them (throughput).

Therefore, we will focus on the strategy and technology to do this for a cricket audience.

Join Our Business Corner

By joining our Business Corner, you will continue the journey that you started with our free, public-facing content.

Once you join, you will get access to our members-only, “insider secrets” content.

Plus, you will get direct access to us so that you can ask any questions related to marketing your business to a cricket audience.